The geographic location should not be the main attraction of the conference. Each geographic location is assessed against several criteria: Scientific or business centre – The geographic location should be in or near a city or town which is a scientific or business centre conducive to the exchange of ideas and the transmission of knowledge. The perceived image of the location must not be luxury, or tourist/holiday-oriented, or a location associated with entertainment. National capitals and major cities are strongly recommended. The central location – Taking into account the place of origin of HCP delegates, the geographic location must be centrally located. If the HCP delegates are primarily from one country, the geographic location of the Event should be in that country. If the participants are from multiple countries, then a country affording ease of access for participants should be chosen. In addition, the country selected for the Event should be the residence of at least some of the Healthcare participants of the meeting. The ease of access – The geographic location should have ease of access for the attendees (for example, close proximity to airports, train stations, highways) and have good ground transportation infrastructure. In addition, the time of the year will be taken into account in determining if a geographic location is appropriate. European and international Events taking place in destinations renowned for winter sports during the ski season – December 20 to March 31- are not compliant. European and international Events taking place in destinations renowned primarily as seasonal vacation or holiday destination (island resorts, beach resorts, lakes and other geographic locations renowned for tourism) during the summer season – June 15 to September 15 – are not compliant. The above applies even when the location meets all other applicable requirements under the Code. If the location is predominantly a touristic or holiday destination, it may still be considered non-compliant even outside the above-mentioned periods. The conference venue should be a business or commercial center with providing conference facilities conducive to the exchange of scientific and medical information and the transmission of knowledge. The image of the venue among the public, media and authorities cannot be perceived as luxury, touristic/holiday and/or entertainment/leisure facility.